Somali jewelry designer Roda Musa, born in Rome, Italy, raised in Cairo, Egypt. Studied at the prestigious Istituto Marangoni in London and Milan. Roda has cultivated a line meant to make the everyday woman feel like an Egyptian Goddess. Launched in 2015, QIYADA is a contemporary jewelry company that focuses on a distinct cultural heritage of Eastern culture meets Western culture in a collective fusion that brings you the best of both worlds; this ideal is reflected in the craftsmanship of each piece that Musa creates. With QIYADA, Musa aims to provide high-end pieces at an affordable price to the mainstream without compromising on each pieces elegant quality.